The role of retargeting in social ads campaigns
Retargeting ensures your brand stays top-of-mind for potential customers. It’s also a very good and effective way to target 1st party data. People who have seen or bought from you within a given time frame.
1. How retargeting works
By tracking user interactions (e.g., website visits, cart activity), you can serve ads specifically to those who showed interest in your products.
2. Effective retargeting strategies
Abandoned Cart Ads: Remind users to complete their purchase.
Upselling and Cross-Selling Ads: Suggest complementary products.
Personalized Offers: Provide exclusive discounts based on user behavior.
3. Tools for retargeting success
Use platforms like Meta and Google to set up retargeting campaigns that integrate seamlessly with your e-commerce store. It’s advisable to create custom audiences within meta that target people who’ve engaged with your content for the last 90 days for example. You can then easily create a retargeting campaign that targets these audiences. Additionally you can even upload your customers from Shopify or Klaviyo to help Meta understand better who your customers are so the algorithm can find more potential buyers like the ones you already have.