How to create a high-converting social ads funnel

A strong ads funnel is essential for turning clicks into customers. Here’s our overview on how to build one simpel funnel for your e-commerce business.

1. The funnel stages

  • Awareness: Use ads to introduce your brand and products.

  • Consideration: Share reviews, case studies, or tutorials.

  • Conversion: Offer discounts or limited-time deals to encourage purchase.

2. Best practices for each stage

  • Awareness Ads: Focus on storytelling and brand values.

  • Consideration Ads: Use retargeting to remind users of their interest.

  • Conversion Ads: Highlight urgency and showcase customer testimonials.

Conclusion

If you’re struggling with the funnel stages and what ads you can run, fill in the inquiry form and we’ll get back to you within 48 hours.

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The role of retargeting in social ads campaigns

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Top TikTok ads strategies for e-commerce success