Case Study: Amplifying TNGRE’s Presence in Rotterdam

Client Overview

TNGRE is a forward-thinking real estate agency with offices in Amsterdam and Rotterdam. Known for their modern approach and deep understanding of the real estate market, TNGRE excels at connecting people with properties that match their lifestyles. While their Amsterdam office had established a strong presence, the Rotterdam location needed a strategy that reflected the city’s unique character.

The Challenge: Building a Rotterdam Identity

TNGRE’s social media content was heavily focused on their Amsterdam office. When they expanded to Rotterdam, they quickly realized that the same approach wouldn’t work. The city demanded its own narrative, one that spoke to its diverse culture, bold character, and unique energy. Without it, engagement and leads from Rotterdam were falling flat

The Strategy: A Localized Social Media Plan

We crafted a tailored organic social media strategy designed to capture the essence of Rotterdam and connect with its people. Our approach was clear:

  1. Understand the Audience: Dive deep into the city’s culture, demographics, and social behavior.

  2. Celebrate Local Identity: Highlight Rotterdam’s multiculturalism, architectural marvels, and vibrant communities through engaging content.

  3. Platform-Specific Content: Leverage TikTok, Instagram, and Facebook to their fullest potential, creating platform-optimized posts that showcased TNGRE’s presence in the city.

We created a mix of content, including:

  • Bold, authentic visuals that screamed “Rotterdam.”

  • Stories showcasing the city’s unique neighborhoods and their people.

  • Relatable, humor-infused TikToks that celebrated local quirks.

  • Posts that highlighted TNGRE’s role in Rotterdam’s thriving real estate market.

The Results: Rotterdam, Captivated

Our strategy didn’t just work — it resonated.

  • Increased Reach: Content tailored for Rotterdam saw a significant boost in engagement across all platforms.

  • Higher Engagement: The local community connected with TNGRE’s new identity, driving more likes, shares, and comments.

  • More Inbound Leads: With increased visibility and engagement, the Rotterdam office experienced a noticeable uptick in inquiries and leads.

The Orange effect

TNGRE’s Rotterdam office went from being overshadowed to becoming a local social media powerhouse. By tapping into the city’s essence, we turned their challenge into an opportunity to expand their reach and influence.

Your brand deserves to thrive in every market it enters. At Orange Agency, we don’t just create strategies — we build connections that last. Ready to transform your presence? Let’s talk.