Case Study: Increase in sales for Primal Glow Cosmetics

Primal Glow Cosmetics Products

Client Overview

Primal Glow Cosmetics (primalglowcosmetics.com) is an e-commerce beauty brand that specializes in 100% natural skincare products. Despite their high-quality offerings, they faced challenges with scaling sales, boosting average order value (AOV), and optimizing their website for conversions. That’s when they partnered with us to turn their brand into a revenue powerhouse.

Before working with us, they never ran social ads. The brand had just launched and they were getting unpredictable sales from their organic marketing. It was time to change that.

The challenges:

They were experiencing a couple of challenges, which is normal as a brand that just started out with Shopify.

  • They had flat sales growth, meaning sales were stagnant and this had to change.

  • They had a low average order value (AOV). Customers were often purchasing single products, limiting profitability.

  • And their website conversion rate wasn’t too good. An influx of traffic was not translating into sales, with many visitors abandoning their carts.

  • They had no email marketing tool. So it wasn’t clear on how they would retarget existing customers for future purchases again.

  • Abandoned carts/checkouts were another big problem.

The solution:

1. Scaling sales with Meta ads

We restructured Primal Glow Cosmetics’ Meta ads strategy with laser-focused targeting, creative testing, UGC content and optimized ad copy.

  • Results:

    • Sales increased by 222% in the first month of our partnership.

    • During Black Friday, sales surged by 225%, setting a new revenue record for the brand.

    • Retargeting 1st party data made up for another 15% in revenue


2. Increasing AOV with Bundles

To encourage larger purchases, we introduced bundle offers on their Shopify store. Bundles combined complementary products at a slight discount, creating more value for customers.

  • Results:

    • AOV saw a 42% increase, contributing to higher overall revenue per order.


3. Conversion Rate Optimization (CRO)

After noticing high traffic but low conversions, we conducted a comprehensive website audit, focusing on the customer journey from landing pages to the checkout process. Key improvements included:

  • Simplified navigation and improved product categorization.

  • Streamlined checkout process with fewer steps.

  • Focussing on CRO best practices and how it can help your customers guide efficiently through the checkout process.

  • Adding the payment processors our client supported. This helps build up more trust with your customers.

  • Persuasive product descriptions and customer reviews added for credibility.

  • Mobile optimization for seamless user experience.

  • Results:

    • Conversion rates improved significantly, turning visitors into buyers at a higher rate than ever before.


4. Klaviyo email marketing

We also introduced Klaviyo email marketing. This made sure that every client that purchased something from the store, was automatically added to our mailing list. We then used this list to introduce special offers, our loyalty program and to target for our Black Friday campaign, which turned out to be very successful. From the black friday campaign alone, we made an additional 25% sales, based off the monthly revenue.


5. Introduced Shopify Flows

We introduced Shopify’s Flow’s app to automatically send an email to customers who abandoned their carts, checkouts or abandoned browsing the store. This made sure that people were notified with an automated email within 1 hour of the event happening, so the chance of customers returning to the website and completing their purchases was the highest. This resulted in us generating more sales and most importantly; not leaving money on the table, because no one wants that right?

Primal Glow Cosmetics
All products of Primal Glow Cosmetics

Results Overview

In just a few months of working together, we helped Primal Glow Cosmetics achieve:

  • 222% sales growth in the first month of our partnership.

  • A 225% increase in sales during Black Friday.

  • A 42% rise in AOV, thanks to bundled product strategies.

  • A higher website conversion rate, ensuring traffic translated into meaningful revenue.

  • 25% increase in revenue from Klaviyo during our Black Friday campaign (based on the monthly revenue).



Conclusion

This partnership showcases how a holistic approach combining social ads, CRO, email marketing, automation and strategic pricing can drive measurable results.
Primal Glow Cosmetics is now positioned for sustained growth, and their success story is proof of what’s possible with the right strategies in place.

Ready to scale your brand like Primal Glow Cosmetics? Let’s chat!